Privacy Policy

Last Updated: 11/1/2024

Reading Success Lab (“we,” “our,” or “us”) respects your privacy and is committed to protecting any personal information (“PII”) you share with us through our marketing website. This privacy policy outlines how we collect, use, and protect your information, including special considerations for children under 13, and your rights concerning your data.

1. Information We Collect

We collect and process the following types of information:

Personal Identifiable Information (PII): We may collect PII such as your name, email address, date of birth, and other information you, a teacher, or a parent/guardian provide voluntarily. This information is typically collected when you fill out forms, sign up for newsletters, or request services or information.
Non-Personal Information: We use cookies and tracking technologies to gather information about how visitors use our website, such as IP address, browser type, pages visited, and the time and date of each visit.

2. Information Collection from Children Under 13

We are committed to protecting the privacy of children under the age of 13. Our practices are designed to comply with the Children’s Online Privacy Protection Act (COPPA).

Who May Provide Information: PII about children under 13 may be provided by teachers, parents, or guardians.
Parental or Teacher Consent: We require verifiable consent from a parent, guardian, or teacher before collecting PII about children under 13. Parents or guardians can review and request the deletion of their child’s information at any time.
Types of Information Collected: We may collect a child’s name, gender, grade, and date of birth to provide specific services or content.
Use of Information: PII collected from children is used solely to provide and improve our services and is not shared, sold, or disclosed to third parties for marketing purposes.

3. How We Collect Information

We collect information using the following methods:

Google Tag Manager: We use Google Tag Manager to manage and deploy marketing and analytics tags on our website.
Google Analytics: We use Google Analytics to track website traffic and understand how visitors interact with our site. This information is collected and aggregated to improve the website experience. Google Analytics does not collect personally identifiable information.
Microsoft Clarity: We use Microsoft Clarity to understand user interactions on our website. This tool helps us track how users engage with content but does not collect sensitive PII.

4. How We Use Your Information

We use your information to:

Provide and improve our website, services, and content.
Understand website traffic and visitor interactions to enhance user experience.
Respond to inquiries, requests, or questions you submit through the website.

We do not sell, trade, or share your PII with third parties for marketing purposes.

5. Cookies and Tracking Technologies

Our website uses cookies and other tracking technologies to:

Analyze site traffic and user behavior.
Optimize and improve your browsing experience.

You can manage your cookie preferences through your browser settings. For more details about how to disable cookies, refer to the “Help” section of your browser.

6. Data Security

We take the security of your personal information seriously and implement a variety of measures to protect it:

Access Control: Access to data is restricted through appropriate access control mechanisms, ensuring that only authorized staff can access personal identifiable information (PII) based on their role and responsibilities. This ensures that sensitive data is only available to those who need it to perform their job functions.
Data Encryption: All data transmitted over the internet is encrypted using Secure Socket Layer (SSL) technology. This encryption protects your data during transmission, safeguarding it from unauthorized access or interception.
Data Retention and Deletion: We maintain a data retention schedule to ensure that personal information is retained only as long as necessary and is securely deleted when no longer needed.
Training and Awareness: Our staff undergoes regular training on data security best practices and policies to ensure the ongoing protection of personal information.

We are committed to maintaining the confidentiality and integrity of your personal data through these measures.

7. Incident Response

In the event of a security breach involving personal identifiable information (PII), we are committed to taking immediate action to protect your data.

Notification of Breach: If a security breach occurs that affects your PII, we will notify affected parties within 5 days of becoming aware of the breach.
Breach Report: A comprehensive report detailing the nature of the breach, the information affected, and the steps taken to address the breach will be made available to affected parties within 30 days.

We take the security of your information seriously and will work diligently to resolve any issues that arise from a breach.

8. Your Rights

Access and Correction: You have the right to request access to the personally identifiable information (PII) we hold about you and request corrections if it is inaccurate or incomplete.
Data Deletion: You can request the deletion of your or your child’s PII from our records at any time. Upon receiving such a request, we will remove the requested data from our systems within 5 days. To make a deletion request, please contact us using the information provided below.
Opt-Out: You can opt out of receiving communications from us by following the unsubscribe instructions included in our emails.

9. Parental Rights for Children’s Information

Parents or guardians of children under 13 have the right to:

Review the PII we have collected about the child.
Request the deletion of the child’s PII.
Refuse further collection or use of the child’s PII.

To exercise these rights, please contact us using the information provided below.

10. Disclosure of Student Records

In accordance with the Family Educational Rights and Privacy Act (FERPA), student records that are maintained by an educational institution may be disclosed without consent to school officials who have legitimate educational interests. This includes, but is not limited to, individuals who are:

Performing a task for our institution, such as administrative, supervisory, academic, research, or support tasks.
Maintaining the integrity and security of the educational environment.
Conducting an evaluation of the educational program or services.

We ensure that any disclosures made under this provision are in compliance with FERPA requirements and that the confidentiality and integrity of student records are maintained.

11. Third-Party Services

Our website may link to third-party services or use third-party tools for analytics and performance. This policy does not cover the privacy practices of these third-party services. We encourage you to review the privacy policies of these services before using them.

12. Changes to This Policy

We may update this privacy policy. Changes will be posted on this page, and the “Last Updated” date will be modified accordingly. We encourage you to review our privacy policy periodically.

13. Contact Us

If you have any questions, concerns, or requests regarding your PII or this privacy policy, please contact us at:

Reading Success Lab
150 E Emerson St, Melrose, MA 02176
support@readingsuccesslab.com